CREATIVE DIRECTION
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CAMPAIGN WORLDS
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VISUAL STORYTELLING
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CREATIVE DIRECTION • CAMPAIGN WORLDS • VISUAL STORYTELLING •
NOW BOARDING
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NOW BOARDING •
BEAUTY
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FASHION
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LIFESTYLE
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CULTURE
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BEAUTY • FASHION • LIFESTYLE • CULTURE •
HI! I’M YOANN, A MULTIDISCIPLINARY CREATIVE DIRECTOR, AI VISUAL DESIGNER, AND VIDEO EDITOR.
I CREATE CAMPAIGN WORLDS ACROSS BEAUTY, FASHION, LIFESTYLE, AND CULTURE.
EACH PROJECT STARTS WITH A MOOD AND A POINT OF VIEW, THEN BECOMES A DESTINATION.
SOL DE JANEIRO
THE WORLD IS YOUR STAGE
A holiday show built from from getting ready backstage to stepping into the spotlight with the best Sol spirit.
AVEDA x IRIS VAN HERPEN
AVEDA
A world between dream and reality, created around beauty, craft and sustainability.
SOL DE JANEIRO
BADALADA
The hottest launch of the season, built like the party everyone wants into with a soundtrack signed by Honey Dijon.
AVEDA
BOTANICAL REPAIR
A study in advanced repair, grounded in botanical science and precision.
Triple bond technology expressed through structure and refined beauty.
SOL DE JANEIRO
ROSA CHARMOSA
A juicy twist on the classic rom-com, starring Meg Stalter and Jaz Sinclair.
A campaign about falling in love…with yourself first.
KIEHL’S
HERITAGE
A look inside the Kiehl’s archive through some of the brand’s most iconic formulas.
AVEDA
AVEDA x ALTUZARRA
A timeless lens on fashion, hair, and botanical artistry, where style, and nature come together with a little bit of magic.
KIEHL’S
YEAR OF THE TIGER
A global celebration for Lunar New Year world led by Mojo, the tiger and iconic Kiehl’s character.