CREATIVE DIRECTION
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CAMPAIGN WORLDS
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VISUAL STORYTELLING
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CREATIVE DIRECTION • CAMPAIGN WORLDS • VISUAL STORYTELLING •
NOW BOARDING
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NOW BOARDING •
BEAUTY
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FASHION
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LIFESTYLE
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CULTURE
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BEAUTY • FASHION • LIFESTYLE • CULTURE •
HI! I’M YOANN, A MULTIDISCIPLINARY CREATIVE DIRECTOR, AI VISUAL DESIGNER, AND VIDEO EDITOR.
I CREATE CAMPAIGN WORLDS ACROSS BEAUTY, FASHION, LIFESTYLE, AND CULTURE.
EACH PROJECT STARTS WITH A MOOD AND A POINT OF VIEW, THEN BECOMES A DESTINATION.
THE WORLD IS YOUR STAGE
SOL DE JANEIRO
A holiday show built from getting ready backstage to stepping into the spotlight with the best Sol spirit.
AVEDA x IRIS VAN HERPEN
AVEDA
A world between dream and reality created around beauty, craft and sustainability.
SOL DE JANEIRO
BADALADA
The hottest launch of the season, built like the party everyone wants to get into with a soundtrack signed by Honey Dijon.
AVEDA
BOTANICAL REPAIR
A study in advanced repair, grounded in botanical science and precision.
Triple bond technology expressed through structure and refined beauty.
SOL DE JANEIRO
ROSA CHARMOSA
A juicy twist on the classic rom-com, starring Meg Stalter and Jaz Sinclair.
A campaign about falling in love…with yourself first.
KIEHL’S
HERITAGE
A look inside the Kiehl’s archive through some of the brand’s most iconic formulas.
AVEDA
AVEDA x ALTUZARRA
A timeless lens on fashion, hair, and botanical artistry, where style, and nature come together with a little bit of magic.
KIEHL’S
YEAR OF THE TIGER
A global celebration for Lunar New Year world led by Mojo the tiger and iconic Kiehl’s characters