IRIS VAN HERPEN

Aveda x Iris van Herpen was a collaboration rooted in sustainability, craft, and transformation. Shot by Liz Collins and revealed through Vogue, the campaign invited people into a world between fantasy and reality, where hair, fashion, and nature became part of the same metamorphosis. The result was a sculptural holiday destination built around limited-edition accessories, conscious materials, and the beauty of nature reimagined.