For the launch of Badalada, Sol de Janeiro turned a new body lotion into the hottest thing of the season. Starring Juliana Nalú, Bretman Rock, Samyra Miller, and Nick Pauly, with a special appearance and soundtrack by Honey Dijon, the campaign built a world of heat, hydration, glow, and high-summer energy. Teased at the Cannes Festival with a trailer inspired by the sensuality of classic summer cinema, Badalada became less of a launch and more of an invitation to the party — going on to become one of the brand’s biggest launches at Sephora.
